IIM-Lucknow Launches Executive Management Programme in Sales and Marketing Leadership

The Indian Institute of Management (IIM) Lucknow has collaborated with Imarticus Learning to launch an executive management programme in sales and marketing leadership for graduates with at least five years of work experience in relevant fields.

In this course, students will attend masterclasses led by CXOs to gain knowledge of the difficulties faced in the workplace on a daily basis. According to IIM-L, the exposure ai

The program will make use of Imarticus game studio and gamified learning strategies. The course will also include Jean-Claude Larreche’s REVMANEX Sales Excellence Simulation, which offers practical, experience learning in sales and marketing. To learn how to increase client lifetime value, the Wharton Marketing Excellence Simulation is also used.ms to improve their educational experience and facilitate networking possibilities, allowing them to build relationships inside the business and stay up to date on employment prospects.

The students will get to participate in on-campus and off-campus events as well as membership in local alumni chapters. The 11 month course is for Rs 2,98,000 + GST including Rs 43,000 + GST as registration fee. “Registration fee includes a non-refundable application fee of Rs 3000 + GST,” read the official notice. The total intake would be 50 students and the course will begin in September.