A fresh marketing initiative for New Zealand

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By Education Today

Posted on November 8, 2023


2 min read

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In an effort to increase awareness of the nation’s study prospects among potential international students, Education New Zealand Manapou ki te Ao has launched a new marketing campaign.

As per the government’s foreign education agency, the Learn New Every Day campaign aims to encourage students to choose  New Zealand education.

The campaign aims to “capture the essence of what it is really like to study with New Zealand,” according to Geoff Bilbrough, general manager of Marketing and Communication at ENZ, and succeed in a highly competitive market. According to him, it portrays the thrill and feeling of a student as they navigate new situations and go about their daily lives.

Targeting students aged 16 to 24 as well as their parents, the campaign will launch in China, India, South Korea, Thailand, Vietnam, and Japan and run for at least 18 months.

The agency was given the responsibility of broadening the student market base in the nation’s 2022–30 International Education Strategy, which was made public last year.

The strategy also said that in order to help New Zealand develop a “resilient and sustainable” sector, ENZ will market the country’s high-value products in both new and existing markets.

In addition, the new campaign aims to promote a wide range of education options, such as university, Te Pūkenga, English language schools, high schools, and private training facilities.