IIM Kozhikode, Emeritus Launch Chief Marketing and Growth Officer Programme; Check Fees

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Posted on February 20, 2024


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The Indian Institute of Management Kozhikode (IIM Kozhikode) in association with ed-tech learning platform Emeritus have announced launch of the Chief Marketing and Growth Officer programme. This 10-month live online programme will be delivered by IIMK’s faculty and industry experts, offering real-world case studies, a three-day immersion at the IIMK campus for networking opportunities, hands-on business simulations and a capstone project guided by the IIMK faculty.

In order to support participants’ creativity, teamwork, and vision, the program will also equip them to create their own CMO Playbooks.

Aspiring CMOs, as well as new and developing CMOs, sales, brand, and revenue officers, as well as business leaders, can all benefit from this program by understanding the requirements of contemporary marketing.

Eligibility: Graduates (10+2+3) or diploma holders (only 10+2+3) from a recognised university, with a minimum work experience of 10 years can apply for this programme.

The start of this program is scheduled for March 24, 202. In addition to applicable taxes, the course fee is Rs 4.25 lakh. The enrollment benefit price is valid through February 22, 2024. Upon fulfilling all program evaluation requirements and keeping a minimum attendance rate of 75%, participants will receive a completion certificate from IIM Kozhikode.

As stated by IIM-K, CMOs will be able to lead strategic brand and distribution initiatives to achieve product leadership and meet stakeholder expectations, drive customer-focused enterprises through innovative marketing and growth strategies, improve financial intelligence and critical thinking for superior decision-making, execute cross-functional initiatives for sustainable brand growth in dynamic markets, and leverage internet technologies and data-backed insights for marketing transformation.

“We are confident that the design and module of this program, and its uniqueness in including essential learnings, will help CMOs be equipped with the right advanced skills required to navigate the evolving modern marketing landscape and its complexities and drive business growth,” stated Mohan Kannegal, CEO, Emeritus, India and APAC. “The role of CMOs has rapidly expanded in the past few years to include various new responsibilities.” We are thrilled to collaborate with esteemed establishments like IIM Kozhikode in order to promote this expansion of CMOs and, consequently, their organizations.

“The modern CMO has to wear many hats,” stated Prof. Omkumar Krishnan, a professor of marketing management at IIM Kozhikode and one of the program directors. The hat of innovation. The hat of technology. The hat of the people. The hat of collaboration. In today’s data-driven, dynamic world, the IIMK CMO program provides a comprehensive viewpoint that enables you to synchronize all of that and more, enabling you to develop into a remarkable, relevant leader.