Campus France to lead phase four of ‘Study in Europe’ initiative

In order to raise awareness of Europe as a study destination for students outside of the European Union, Campus France has announced that it has been awarded European money to oversee phase four of the “Study in Europe” campaign.

The overall coordination of the project is under the purview of Campus France, which is the lead partner in a European consortium that also includes the Czech National Agency for International Education and Research, the Education and Youth Board in Estonia, the Academic Cooperation Association in Belgium, and the German DAAD.

“Study in Europe” enables French and European higher education and research institutions, as well as national promotion agencies, to strengthen their international strategies and increase their visibility overseas.

In the initiative’s fourth phase, national promotion tactics, scholarship availability, and student movement abroad will be examined.

In addition to operating the “Study in Europe” information portal and launching an integrated social media campaign, about twelve student fairs and institutional events—both online and in person—will be planned.

According to a statement from Campus France, “Phase four of Study in Europe allows Campus France and its partners to consolidate their own appeal strategy and, at the same time, bolster the shared approach to promoting higher education.”

“This most recent move aims to attract potential students from outside of Europe while also strengthening the network of institutions. The goal of the strategy is to maintain the European Union’s standing as the world’s top location for higher education.

Along with networking opportunities and the dissemination of “best practices” for European promotion agencies and European Union delegations, a number of thematic webinars will be hosted.

Furthermore, through yearly seminars on EU policy, phase four of the program will aim to increase public understanding of important facets of the European Strategy for Universities and efforts associated with the creation of the European Education Area.

In order to bring together European higher education institutions and their international counterparts, more yearly seminars will be planned. Training sessions on how to promote higher education for those employed in these institutions will also be provided, with priority given to the least visible or least active European institutions in terms of promotional activity.

Campus France oversaw the project’s second and third phases while participating in the earlier stages.

During the third phase, 406 European exhibitors and 17,000 attendees were brought together through a series of student fairs. Additional accomplishments include the 700,000 views that the project’s ten promotional videos have received.