ISB, Emeritus Launch New Certificate Programme on Healthcare Management

A new certificate program in healthcare management has been announced by the Indian School of Business (ISB) Executive Education in association with Emeritus and the Max Institute of Healthcare Management. In light of the enormous expansion and transformation the healthcare industry is undergoing, this project seeks to close the gap between clinical and business abilities in the field.

The Indian healthcare industry is expected to undergo significant innovation, with a compound annual growth rate (CAGR) of 12% expected to reach USD 320 billion by 2028. This expansion is being driven by changes in management techniques, patient needs, and technological advancements. Consequently, there is an increasing need for healthcare executives with a thorough awareness of the financial, operational, marketing, and strategic facets of the sector.

Programme details

The Indian healthcare industry is expected to undergo significant innovation, with a compound annual growth rate (CAGR) of 12% expected to reach USD 320 billion by 2028. This expansion is being driven by changes in management techniques, patient needs, and technological advancements. Consequently, there is an increasing need for healthcare executives with a thorough awareness of the financial, operational, marketing, and strategic facets of the sector.

The 12-week online course is intended for medical professionals who want to advance into administrative or team leader positions. It is especially appropriate for mid-level administrative healthcare professionals who want to improve healthcare delivery in their organizations and grow as managers. It also helps medical professionals who want to launch their own hospitals, clinics, or other healthcare-related enterprises.

Programme benefits

Program participants will acquire proficiency in maximizing healthcare organizations’ financial resources to meet sustainability and commercial goals. They will get knowledge on how to create marketing plans that successfully draw in, direct, and involve consumers of healthcare. A thorough understanding of accounting and capital management procedures in the healthcare sector is included throughout the curriculum. It also involves using operational frameworks in real-world scenarios to facilitate practical learning. Additionally, participants will be prepared to oversee day-to-day operations at healthcare institutions that involve improving patient experiences and accomplishing organizational objectives.

Course structure

The curriculum offers business scenarios, real-world case studies, and hands-on projects on strategic management and marketing for the healthcare industry. It also includes pre-recorded films that professors from ISB Executive Education can watch at their own leisure. It also provides live master classes in healthcare analytics, complete quality management, healthcare fraud detection, and AI and generative AI in healthcare. Healthcare accounting, cash flows and financial ratios, process excellence, process design and analysis, and financing capital are all covered in the modules.

Eligibility and fees

The programme is open to graduates and diploma holders (10+2+3) from recognised universities. It begins on September 12, 2024, with a fee of Rs 1,20,000 plus GST. Participants who successfully complete the programme with a minimum grading of 70 per cent in all required assignments will receive a certificate of completion from ISB Executive Education. More details can be found on the ISB Healthcare Management programme website.